Coca-Cola would like consumers to believe that happiness can be bottled up in just 12 fluid ounces (355 milliliters) of sugary goodness. The company's soda advertisements pair its products with the most enjoyable times in life -- neighborhood cookouts, movie dates and hanging out with near and dear ones. In Africa, this Coke-happiness correlation may have more behind it than just marketing dollars. In times of war and political strife in recent years, Coke sales have dipped; when stability returned, so did the soda consumption.
