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Monday 15 October 2012

Is Your Makeup Ageing You?

If there is one thing that I have learned during my days in beauty, it’s to re-evaluate my makeup with the approach of every birthday. And no – I am not talking about archaic rules such as that women should not wear bright colors after a certain age. It’s more to do with the way your skin changes with the passing years and how to keep playing up your best features while tackling the not-so-perfect ones. Here is a cheat sheet to keep you looking your best, forever:

In the mid-20s, skin is blessed with optimal water, fat, and oil to keep us looking youthfully radiant. With passing years, all these start declining and skin gets drier and sallow, making lines, wrinkles and other imperfections appear more prominent. So, start by keeping skin well hydrated and choose moisturizing foundation and lipsticks over matte ones to impart luminosity.

You need foundation to tackle redness, brown spots and an uneven skin tone, but opt for a light, dewy formulation and use a light hand. When makeup artists have to age stars for the screen, they literally spackle on ultra-heavy foundation! And skimp on powder – its settles into fine lines and can make the complexion seem dry and pasty.

With time, our faces get longer and more sallow, so apply blush onto the apples of the cheeks and skip contouring (sweeping it directly underneath the cheek bone). Choose a healthy-looking, natural shade – too bright or too dark blush will wash you out.

Approach shimmer with caution. Formulas with shiny particles act like mammoth spotlights, throwing into focus every line, wrinkle and wayward pore.

As we age our lips get drier and thinner so keep them moist with creamy lipsticks and plumping glosses. Topping lipstick with gloss will also make your lips appear fuller because of its light-reflecting properties.

As we age, our lashes get sparser, so befriend the eyelash curler and mascara. Curling your lashes raises them up and away from the eyelids, making eyes look bigger and more lifted.

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